DORIN BOERESCU

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We are here to help you in the long run. Success is a marathon, not a sprint.

I’m a lucky guy – I discovered marketing when I was 20 years old and I knew immediately it will be the center of my career. I’ve done a lot of offline marketing for hundreds of clients and I loved every minute of it. I’ve founded two successful companies along that way – an agency, Godmother (ex Speed Promotion) and a digital printing house, Agrafa Print Services.

 

Then I discovered performance marketing – back in 2004 I was one of first promoters of Google AdWords in Romania – and my mission changed. I became an online marketing addict. I left offline advertising and co-founded one of the biggest digital agency in Romania – Hyperactive (sold to Initiative and Lowe in 2009) and later I became the majority shareholder and CEO of the first affiliate network here – 2Parale/2Performant.

 

Marketing never ends. Fast change is the only constant now, and this brings a lot of challenges for marketers and companies. We want to stay by your side with all our experience and involvement, to help you get the most of the latest technologies, to understand better your customers, to put your marketing budgets exactly where they have the biggest impact.

 

Our team is amazing. They are smart, creative, caring, curious, perseverant and always looking to deliver more. I consider myself incredibly lucky to work with them.

Careers

If you are a combination between math and communication, if you love reaching targets, if you like understanding how people act, then say “hello” to us in an email at contact@edge2performant.com